| THE DESIGN BRIEF SHOULD BE THE NUMBER-ONE ESSENTIAL POINT OF REFERENCE FOR PROJECT PLANNING. |
The Design Brief
Investing up front in an overall business design brief is one of the most effective ways to achieve your design goals—and, as a result, improve your business.
As a client, you need to have a clear indication of what you want to achieve. Then a designer or contractor can be assured they are working directly towards the intentions you want to achieve.
Start Now. Purchase a design brief template and guidance notes for only £14.99 to get you started.  |
How does a design brief work?
The design brief is a living document that will develop and expand with your project. It identifies the best way to proceed with the project and presents a clear plan for implementation. It can be given to any design specialist—graphic and web professionals, Interior or exterior architects, and branding and marketing specialists.
A design is often only as good as the brief it is created from, and the best projects are born from briefs that inspire ideas and are specific enough to create a detailed skeleton of information from which to work.
ADDS CLARITY
Writing a design brief helps you clarify and direct your thoughts. The process also helps you identify risks—and resources you will need to create them. It outlines your goal and it ensures that important issues are considered and questions answered before anyone starts work. A good design brief not only specifically reflects what you, as a client, want and need but also identifies challenges you may not have anticipated. It helps bridge you to see gaps in planning.
One of the most overlooked issues in organisations is the scheduling of the design project. There are countless elements that must be co-ordinated, and the design brief can help you start to think and act on these early on, so you can meet your deadline goals.
HELPS PLAN AND COMMUNICATE
By providing a platform for everyone to get on board at the beginning, a good design brief also provides an opportunity for your organisation to improve communication. It opens the door to feedback loops for new ideas and ways of utilising existing resources. This can help avoid wasted time and resources.
AVOIDS MISUNDERSTANDING
It can also avoid misunderstanding. The collaboration involved in creating a good design brief improves relationships and encourages everyone involved to apply creative solutions throughout the process. It guides all parties involved, creating a win-win mentality. Relationships become based on a positive and identifiable outcome, and as a result, the journey becomes smoother. Everyone in the company, including staff, can be working towards the same goal.
At Matthiesen-Rudge Solutions we make this process quick and easy by bringing our clients expert advising based on 23 years experience. Our alignment process and streamlined forms assist you in clarifying and translating your vision into successful design briefs. You can also purchase these online here to help you begin to create a professional brief of your own.